Video Topic: Don’t Let This Happen to You: The Hidden Costs That Can Sink Your Home Sale.
Target Audience: Home sellers looking to maximize their profit and avoid unexpected expenses.
Video Goal/Objective: To educate and empower home sellers by revealing often-overlooked fees and expenses associated with selling a home, ultimately encouraging them to download a comprehensive checklist.
Desired Tone: Informative, slightly alarming (to create urgency and highlight the problem), but ultimately empowering and helpful.
Approximate Video Length: 60 seconds
Key Message(s) / Takeaway(s): Selling a home involves more than just the big costs. Many hidden fees can unexpectedly reduce your profit. Being aware of these costs and planning for them is key to a successful, profitable sale.
Call to Action (CTA): Download our “Ultimate Home Seller’s Hidden Fee Checklist” to get a customizable budget template and expert tips.
Segment 1: Hook – The “Ghost” Fees
Segment Title: The Hidden Costs of Selling
Key Purpose/Objective: Immediately grab the viewer’s attention by introducing the problem of hidden fees in a home sale.
Key Points to Cover:
Hook question: “Thinking of selling your home?”
Introduce the concept of “ghost” or “hidden” fees.
Briefly state the negative impact: they can “haunt unsuspecting sellers” and “chip away at your profit.”
Visual Ideas/B-roll Suggestions:
0-3s: Quick-cut montage of a “perfect” home sale fantasy: “SOLD” sign with confetti, a person smiling while signing papers, a large check.
3-10s: Transition to a slightly darker, more serious tone. On-screen text: “Hidden Costs.” Visuals of a calculator with numbers going down, an exasperated person looking at a bill.
Sound Design/Music Cues:
Starts with upbeat, aspirational music.
3s: Abrupt shift to a slightly suspenseful, low-key track with a subtle, ominous sound effect (e.g., a “whoosh” or “ghostly” whisper).
Narrator’s voice is engaging and slightly urgent.
Approximate Time Allocation: 10 seconds
Segment 2: The Core Problem – Where Costs Hide
Segment Title: Unmasking the Blind Spots
Key Purpose/Objective: Quickly list and visualize a few key examples of hidden costs to make the problem tangible and relatable.
Key Points to Cover:
Mention “closing costs you didn’t budget for.”
Highlight “surprises from inspections.”
Bring up “HOA transfer fees.”
Visual Ideas/B-roll Suggestions:
10-25s: Fast-paced montage of graphics and short video clips.
Visual 1 (Closing Costs): A graphic of a house with different fees popping up like “Title Insurance,” “Prorated Taxes,” “Attorney Fees.”
Visual 2 (Inspection Surprises): Quick clip of a home inspector pointing at a crack, followed by a graphic of a repair bill.
Visual 3 (HOA Fees): Graphic with “HOA Fees” as a title, showing a stack of documents or a person looking confused at a legal document.
Sound Design/Music Cues:
Maintain the slightly suspenseful, but fast-paced background music.
Use quick, sharp sound effects (e.g., “ping,” “pop”) as each fee or graphic appears.
Approximate Time Allocation: 15 seconds
Segment 3: The Solution – Knowledge is Power
Segment Title: Your Guide to a Smarter Sale
Key Purpose/Objective: Transition from the problem to the solution, positioning the provided checklist as the ultimate resource.
Key Points to Cover:
Pose a solution-oriented question: “How do you avoid them?”
Introduce the “Ultimate Home Seller’s Hidden Fee Checklist.”
Briefly state the checklist’s benefits: a comprehensive list of potential costs, a customizable budget template, and expert tips.
Visual Ideas/B-roll Suggestions:
25-45s: Shift to a brighter, more positive visual tone.
Visual of a person confidently scrolling through a digital checklist on a tablet or phone.
Animated graphics of the checklist’s features: “Checklist” icon, “Budget Template” icon, “Expert Tips” icon.
On-screen text: “Know Every Fee,” “Budget Accurately,” “Negotiate Smarter.”
Sound Design/Music Cues:
Music shifts to a more upbeat, positive, and confident tone.
Narrator’s voice becomes more reassuring and empowering.
Sound effect of a digital “check” mark or “bing” as each feature is mentioned.
Approximate Time Allocation: 20 seconds
Segment 4: Call to Action & Outro
Segment Title: Take Control of Your Sale
Key Purpose/Objective: Deliver a clear, concise Call to Action and end the video with a strong brand identity.
Key Points to Cover:
Direct CTA: “Download our FREE checklist.”
Specify the next step: “Click the link below.”
Final branding and contact information.
Visual Ideas/B-roll Suggestions:
45-60s: A full-screen graphic of the checklist’s cover, with a prominent arrow pointing to the link/download button.
On-screen text: “Download Now!” and the website URL.
Final shot of the brand’s logo and social media handles.
Sound Design/Music Cues:
Music swells slightly, then fades out smoothly.
A final, confident sound effect (e.g., a “swoosh” or “chime”).
Narrator’s voice is direct and encouraging.
Approximate Time Allocation: 15 seconds
Scene 1: The Hidden Costs of Selling
Time Code (Estimated):
Visuals:
OPEN with a quick-cut montage of “perfect” home sale scenes: a “SOLD” sign with confetti, a person smiling and signing documents, a person holding a large check. Bright, vibrant colors.
TRANSITION to a darker, more serious aesthetic. On-screen text fades in: “HIDDEN COSTS.” A stylized animation of a check or a stack of money with small, ghostly figures or question marks swirling around it.
Audio:
(MUSIC: Upbeat, aspirational music begins.)
NARRATOR: (Upbeat, friendly tone) Thinking of selling your home? You’ve probably budgeted for the big stuff…
(MUSIC: Abruptly shifts to a low, slightly suspenseful track.)
NARRATOR: (More urgent, slightly serious) …but what about the ghost fees that haunt unsuspecting sellers?
(SFX: Subtle, ominous “whoosh” sound.)
Notes/Instructions for Production: The shift in music and visual tone must be instant and jarring to create a clear problem/solution structure.
Scene 2: Unmasking the Blind Spots
Time Code (Estimated):
Visuals:
Fast-paced montage of animated graphics.
Graphic 1: A stylized image of a house with text bubbles popping up: “Closing Costs,” “Prorated Taxes,” “Attorney Fees.”
Graphic 2: A video clip of a home inspector pointing at a leaky faucet, followed by a graphic of a repair bill with a question mark.
Graphic 3: An animated document with “HOA Bylaws” on top and an arrow pointing to a small, fine-print section.
Audio:
(MUSIC: Continues the suspenseful track, but with a faster rhythm.)
NARRATOR: (Rapid-fire, punchy delivery) From closing costs you didn’t budget for, to surprises from inspections, to those pesky HOA transfer fees… these blind spots can chip away at your profit.
(SFX: A quick “ping” or “pop” sound effect accompanies each text bubble or graphic.)
Notes/Instructions for Production: The visuals should be dynamic and move quickly to keep the pace engaging. On-screen text should be large and easy to read.
Scene 3: Your Guide to a Smarter Sale
Time Code (Estimated):
Visuals:
The screen brightens. A confident, smiling person is shown on a couch, scrolling through a clean, well-designed PDF checklist on a tablet.
[00:00:30] On-screen text appears: “Ultimate Home Seller’s Hidden Fee Checklist.”
[00:00:35] Animated icons pop up on screen: a checklist icon, a calculator icon, and a lightbulb icon. The icons have text below them: “Know Every Fee,” “Budget Accurately,” “Negotiate Smarter.”
Audio:
(MUSIC: Transitions to an upbeat, confident, and slightly triumphant track.)
NARRATOR: (Reassuring and empowering) So how do you avoid them? We’ve created the ultimate solution. Download our “Ultimate Home Seller’s Hidden Fee Checklist!”
(SFX: A gentle “chime” or “ding” as each icon appears.)
NARRATOR: It’s a comprehensive guide to a transparent, profitable sale—with a customizable budget template and expert tips to ensure no surprise expenses derail your financial goals.
Notes/Instructions for Production: Use a fluid, confident camera shot on the person with the tablet. The on-screen text should be clean, modern, and reinforce the value of the checklist.
Scene 4: Take Control of Your Sale
Time Code (Estimated):
Visuals:
Full-screen graphic of the checklist cover. The website URL is prominently displayed at the bottom. A large, animated arrow or cursor points to a “Download Now” button.
[00:00:55-00:01:00] FINAL SHOT: Brand logo and social media handles fade in.
Audio:
(MUSIC: Swells slightly, then begins to fade out.)
NARRATOR: (Clear, direct, and encouraging) Ready to sell smarter, not harder? Click the link below to download your FREE checklist today.
(SFX: A final, positive “swoosh” as the branding appears.)
Notes/Instructions for Production: The CTA graphic should be the primary focus of this final segment. Ensure the text is large, bold, and easy to read on any device.
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